Online Lead Generation: Engagement
Learn the skills you need to take your sales process online from beginning to end.
So you know who your perfect prospect is, and have found language that they will respond to consistently, but there just aren’t enough folks seeing that language and responding.
If the mountain will not come to Muhammad, Muhammad must go to the mountain.
Great, you’ve moved beyond networking and fishing for whatever work comes in your local market, and are now focused on targeting exactly the prospects that you can make the biggest impact for.
You just need more of them.
You’ve been posting on LinkedIn, you’ve been publishing “content”, you’ve thought about YouTube, or a podcast, but they’re so much work. Am I really going to get a flood of prospects from any of this?
You know it’s time to change your tactics when:
You are putting more and more effort into content marketing without seeing more results.
The prospects you are connecting with don’t seem that interested, or interesting!
You are finding that you’re becoming know for work that isn’t inspiring, rewarding or profitable!
So instead of growing your business confidently with a strong pipeline, you are chasing every lead that comes in the door!
But you’ve seen it, there are agencies out there who are thriving and growing. Who are producing great work for the kinds of clients that you want to be working for. How do they do it?
Engage your existing 1st connections on LinkedIn to activate your network.
Create and use engagement scripts, so that you can produce predictable results.
Develop effective lead magnets and calls to action to get prospects to ask for a sales call.
Move your ideal prospect from LinkedIn to a phone call so that you can close the deal!
Brad Farris